CRUSA Partners
Overseas Tourism is Big Business for the USA
Overseas visitors stay longer and spend more money in the Capital Region than visitors from the USA. In 2017, 2.59 million overseas travelers visited the Capital Region, stayed an average of 9.6 nights, and spent nearly $5.4 billion on hotels, meals, shopping, attractions, and other goods and services across Washington, DC, Maryland, and Virginia. These overseas visitors helped generate nearly 37,500 jobs throughout the Capital Region.
Making CRUSA Work for You
In addition to our Sales & Marketing Opportunities, there are numerous ways for destinations and attractions in the Capital Region to increase your reach with CRUSA’s international audiences:
- Get emails about overseas marketing opportunities
- View past issues of CRUSA’s industry newsletters
- December 2018: Fall Fam Tours
- September 2018: Allied Membership Announcement
- August 2018: FY19 Sales & Media Missions
- July 2018: Global Marketing Update Announcement
- June 2018: Media & Trade Update
- May 2018: Spotlight on China
- Download CRUSA’s Market Profiles for guidance on crafting your international marketing messages
- Submit your free deal to appear on the CRUSA website
- Submit your video to appear on the CRUSA website
- Feature your signature events on our calendar
- Tag your social posts with #CapitalRegionUSA
Affiliate and Allied Memberships
CRUSA's new Allied and Affiliate Memberships bundle our most popular programs and opportunities. The Allied Membership includes a seat on CRUSA's new advisory committee giving partners a chance to share input with CRUSA's board.
DMOs, hotels, attractions, or other tourism entities can take advantage of the full slate of CRUSA programming-Miles' print and digital advertising, sales and media missions, Brand USA opportunities, tour operator co-ops, reports and analytics, social media, PR, and the chance to give input on how we're doing and where we go next.
Learn more about CRUSA's Allied and Affiliate Memberships.
Sales & Marketing Opportunities
CRUSA Overseas Print/Digital Marketing Campaign
Attract more international visitors by taking advantage of Capital Region USA’s powerful marketing outreach. Our Integrated Marketing Program includes advertising opportunities in CRUSA's Travel Guides, website and email.
Learn more about CRUSA's Print/Digital Marketing Campaign.
CRUSA Opportunities with Brand USA
Expand your international reach by taking advantage of these opportunities with Brand USA: in-language content and distribution program, in-country multi-channel campaigns, and destination and experience pages on VisitTheUSA.com and GoUSA.cn.
Learn more about CRUSA's opportunities with Brand USA.
CRUSA Sales Opportunities
Join a Capital Region USA Sales Mission, feature your destination or product in CRUSA's consumer promotions with tour operators, and order the Overseas Research Kit to help guide your overseas marketing strategy.
Brochure Distribution
Showcase your brochure at two of the top UK & Irish travel shows - Destinations: The Holiday & Travel Show (London, January 31-February 3) and Holiday World Show (Dublin, January 25-27). CRUSA partners may send up to 250 brochures per show to be distributed with the Capital Region USA Holiday Guide. Participation is limited to three partners. Cost does not include shipping expenses. Register here.
Sales Missions
FY19 Sales & Media Mission Schedule | ||||||
Market | Date | Primary Audience | Participant Limit | Spaces Available* | Registration Deadline | Cost |
| France | February 16-22, 2019 | Tour Operators | 3 | SOLD OUT | November 1, 2018 | $3,000 |
| United Kingdom | March 9-16, 2019 | Media & Tour Operators | 4 | SOLD OUT | December 1, 2018 | $3,000 |
| China | April 13-20, 2019 | Tour Operators | 7 | 4 | February 1, 2019 | $3,500 |
Spaces are filling quickly. Register today!
Learn more about CRUSA's Sales Opportunities.
International Representatives
CRUSA’s PR and Sales Representatives are in constant contact with journalists, tour operators, travel agents and consumers. Keep them up-to-date on your new products and services.
Public Relations Representatives
| United Kingdom | |
 | Louise Pepper KBC PR & Marketing 3 Falmer Court, London Road, Uckfield East Sussex TN22 1HN United Kingdom Tel: 01825 76 36 36 |
| Germany | |
 | Maria Greiner Claasen Communication Hindenburgstrasse 2 D-64665 Alsbach Germany Tel: +49 (0) 6257 68781 |
| China | |
 | Cherry Kuang BrandStory 138 Huaihai Middle Road Suite 2503 Shanghai Square Shanghai 200021 PR China Tel. +8621 63558033 |
Sales Representatives
| United Kingdom | ||
 | Lisa Chamberlain Capital Region USA, Inc. Link House, 140 The Broadway Tolworth, Surrey KT6 7JE United Kingdom Tel. 020 8339 6048 | |
| Germany | ||
| Maria Greiner Claasen Communication Hindenburgstrasse 2 D-64665 Alsbach Germany Tel: +49 (0) 6257 68781 | |
France | ||
 | Olivier Barthez Duxin Com 4 bis, rue Descombes F-75017 Paris France Tel. +33(0)1 70 23 06 00 Cell. +33(0)6 69 13 12 09 | |
China | ||
 | Nona Zhai BrandStory Room B053, L8, U-Town Center A, No.1 San Feng Bei Li of Chao Wai Avenue Beijing, China 100022 Tel. +8610 8565-1756 | China: Market Profile |